Not afraid of thinking differently, not willing to stick to so-called “good taste” or safe choices; sometimes even a bit frowned upon. We aren’t here to tell you what to do or to follow the trend. We just geek on people and how unique everyone is. Self-expression, quirk, boldness, irreverence: we celebrate it all as long as it comes from a place of love and empathy. So we just do us, even if it’s not in line with what other brands do. That’s what makes us feel proud and happy.

For us, creativity is about sharing, learning, and meeting new ways of thinking/feeling/ imagining. That’s why a big part of our brand is dedicated to partnerships with known and less known Artists, Brands, Influencers, Interior Designers, Stylists, etc. In our eyes, Art is for everyone, meaning it reaches everyone and anyone can establish a human connection through it. That’s why we go for talent not status, sensibility not clout.